The 3 Spectacularly Simple Questions to Ask for Planning Anything & Everything

When Team Danielle jams on long-term vision, we use these 3 spectacularly simple questions to get the planning party started.

“Long term” for us is 12 to 18 months out. Planning much beyond that feels silly. We’re independent Creatives; we’re not making consumables with a lot of other producers and middle people involved, so we can afford to leave lots of room for change, flow, surprises, and revelations to happen.

Once we answer these 3 Spectacularly Simple Questions (which can take a lot of sweat, a touch of lamenting, and is usually followed by a euphoric kind of relief), THEN we get out the calendars and the to-do’s and the who’s.

Magic planning formula = Could do, want to do, can do.


1. What could we do?

All the opportunities. All the offers and invitations and suggestions. All the ideas — wild, practical, impossible, burning, tepid, hot, worth considering, obvious, inspired, out of the blue, awesome.

Pour it all out without thought of practicalities, limitations, resources, time, or feasibility.

And then, out of all that we could do…

2. What do we really, really, really want to do?

Lit UP. On fire. Entering the realm of fantasy. Ideal. 100% enthusiastic. Only Love. Gotta gotta wanna wanna.

Out of all that we really, really, really want to do…

3. What can we do?

Within our standards for wellness (yes to health and freedom, no no to over-worked and frazzled), within the next 18 months (because 5-year plans are silly), with the resources we have (that includes both talent and cash), we will….

And there we have it.

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