3 Simple questions to simplify success

1. What do you do (that gives you joy, because why bother if it doesn’t bring you joy)?
2. Who cares about what you do?
3. How do you get to who cares?

That’s it – three essential, monumental questions for every entrepreneur. Whether you’re a hairstylist or a blogger, a lawyer or a widget seller, it’s the simplest questions that will illuminate the way. I’ve been using this inquiry strategy for years to build businesses and it never fails to light up what the top priorities are.

Like most simple things, you have to examine each question from every angle to fully glean its elegance and power. No matter what stage of growth your company is in, the answers to these questions should drive your daily actions.

Let’s use a hairstylist for example. {I happen to think hair stylists are seriously powerful citizens. You want to firmly plant an idea in the minds of thousands of people? Tell a hairdresser. He or she has the rapt attention of dozens of people a week. Salons are hotbeds of news and inspiration.} Back to success…

ROLE PLAY WITH A HAIR STYLIST

YOUR PRODUCTS + SERVICES. Most entrepreneurs actually “do” more than they perceive. Examine the benefits and the unintended positive consequences of what you give or make. Look for the deeper meaning of the result of your work.

1. What do you do (that gives you joy)?
Stylist says: “I cut hair.”
Me: No, really, what do you do?
Stylist: “I make people feel beautiful.”
Me: Uh huh. You’re getting it.
Stylist: “I’m a healer who happens to give highlights.”
Me: If you say so, then BINGO!

YOUR MARKET. Pay careful attention to who you actually attract … how do the people who buy your services or use your content/product see the world, what do they read, where do they shop, who do they listen to, what are their values?

2. Who cares about what you do?
Stylist: “Humans with hair.”
Me: Could you be more specific?
Stylist: “Women…People who want to look great…Women between 20 and 50 who want the best possible cut and colour for under $100 … and like to talk about personal growth and baking.”
Me: Excellent. That is YOUR market. And the only market you need to care about is your own.

MARKETING TO YOUR MARKET. Effectively accessing your audience means that you’re reaching as much of your market with the least amount of effort. Quality + Quantity + Leverage. Repeat that to yourself before you spending a dime on marketing. Look for leverage points, vocalizers, mavens, influencers to spread the word for you … from the right trade show or celebrity, to the local socialite or class president.

3. How do you access who cares?
Stylist: “With business cards and an ad in the yellow pages.”
Me: Is that how the majority of YOUR market comes to you?
Stylist: “I get my very best clients by word of mouth referrals.”
Me: Whose word brings you YOUR market?
Stylist: “Becky the Realtor tells everyone. Janice is a total maven, she’s sent me at least ten clients. And Josie with the bakery and the flaming red bob … she’s so well connected.”
Me: Great. Give them each a free hair cut and a stack of business cards.

The formula for success is usually so simple it takes some time to really see it. The answers may take a while to find. Keep peeling back the layers until you come to the most elegant truth. Because the truth is what works. Simple.

related posts

When “sacred” sex goes south. Freeing our bodies…messing with our minds.

Groupthink is difficult to detect in the self-help space because it’s often spun as progressive and undogmatic. It shimmers with a counter-culture glow.

Danielle-LaPorte-The-Lie-Of-Affiliation

THE LIE OF AFFILIATION. Or…why group-think can really suck.

THE LIE OF AFFILIATION. The Lie of Affiliation says, “Groupthink is good think.” We could also call this The Lie of Being Cool. Join me for lunch on Facebook Live tomorrow [12pm PST/ 3pm EST] and we’ll bite into the dynamics of group-think (it can really suck) and I’ll do Q&A!

White-Hot-Truth

I want you to love and trust yourself more intensely.

So White Hot Truth is about questioning our quest. Not so that we can get all debaucherous (tho’ that might be exactly what your spiritual evolution requires at the moment. In which case, go for it.) so we can craft a spirituality for ourselves that feels inspired and liberating — instead of a checklist for getting holistic and moral approval ratings.

One of the truest conversations I’ve had - Danielle LaPorte-Audio.

Lies. Truth. Porn. Friendship. Sickness. Motherhood. And softness. One of the truest conversations I’ve had.

Like most humans, on the deepest level, I crave to be known. This conversation is a knowing — one of the truest recorded conversations that I’ve had. Being with my friend Jono Fisher, The Wakeup Project founder, is just…so…deeply comforting.

A few things I believe-laporte-danielle

I think we’re obsessed with protein, and sunscreen, and sameness. A few things I believe…

I think we’re obsessed with protein, and sunscreen, and sameness. And we forget, more tragically than most can understand, that consuming LIGHT is how we grow — in union, and with distinction.

Danielle-LaPorte-Divine-Feminine

Misunderstanding the “Divine Feminine.” And Masculine. And the love between them.

The “divine” in Divine Feminine is about wholeness. It’s where The Great Father and The Great Mother are unified. And that divinity then expresses itself through a feminine energy vehicle, upholding and emphasizing the key qualities and interests of the feminine.

Naïve vulnerability vs. Awake vulnerability

Naïve vulnerability vs. Awake vulnerability. Naïve vulnerability wants to be saved. Awake vulnerability is saving herself by respecting her Truth.

Energy parasites and addiction to chaos-Danielle-LaPorte

Energy parasites and addiction to chaos…and other things to weed out of your life.

Women and feminine-identified types specialize in beginnings, not endings. We prefer to nurture, not exclude. This of course is spectacular and divine and… challenging. Because destruction is essential to creation. Something has to die for your dream to be born. And by that I mean… you may need to cut off it’s life/lie supply and send it down the river to die.

Danielle-Laporte-I saw a Muslim man-Audio

I saw a Muslim man roll out his prayer carpet…

I saw a Muslim man roll out his prayer carpet in Union Square park
to prostrate to his god.
People, dogs, pigeons, were passing by his intimacy.

Danielle-Laporte-My Very Personal Hurt

My Very Personal Hurt, Suffered, Cried, Tanked, Flopped, Crawled, Begged for Mercy List. May it bring you comfort.

My very personal hurt, suffered, cried, tanked, flopped, crawled, begged for mercy list. May it bring you comfort. Because here’s what I know for SURE: You are never the only one. And there’s always a way through. Always.

Pin It on Pinterest

Share This