1. Post client testimonials on your blog, and include a reply of gratitude.
2. Offer yourself up for blog interviews: “Hey! Interview me for your blog! I’ve got smart and inspiring things to say.”
3. Commit to a year-long experiment and write about it or make a film about it, e.g. The Happiness Project, No Impact Man, The Year of Living Biblically.
4. Read MediaBistro. Get an AvantGuild membership.
5. Get a Virtual Assistant who will help you rock your social media.
6. Talk publicly about what you’re working on: “I’m writing this book”, “I’m researching a cure for…” You never know who’s listening.
7. Call in some favours. Someone you know someone who knows an editor or a producer somewhere.
8. Do a pre-launch.
9. Start your own TV show on your website. Do it like the world is watching.
10. Pitch a magazine to run your article or do a story on you, even if you know you won’t get picked up, just to work your self-promotion muscle and survive rejection.
11. Speak to a high school class on Career Day. Those kids have credit cards, and parents with credit cards, and they tweet. (I’m joking about preying on teens with Visas…you know that, right?)
12. Have a grand opening party—even if your launch is online.
13. Launch on your birthday. It’s just more fun that way.
14. Have a pay-what-you-can day.
15. Don’t be shy about all the awards and accolades you’ve earned—create a special section on your site’s About page just for that.
16. Have ongoing giveaways on your site to engage customers, generate content, and build up subscriber base. e.g. “Answer Today’s Q&A and you’ll be entered to win the Awesome Gift of the Month.” Get cool people to donate the Awesome Gift (or Service) of the Month and they’ll help with the buzz.
17. Host a Story, Poetry or Photo contest that’s related to your industry. You could take the best submissions and turn them into an e-book, or you could partner with a print magazine and the winner would get published.
18. Pitch a monthly column to a blog in your industry. Six to twelve months later, use that column as traction to pitch a column to a print magazine.
19. Beef up your Twitter profile with a more descriptive bio line.
20. Link your Twitter feed to your LinkedIn page.
21. If you’re selling anything on Amazon.com, you can upload a sales video to go with it.
22. Offer a teleseminar with the cost going to charity.
23. Join forces with a local artist to make some beautiful stuff.
24. Commission art.
25. Host a old-fashioned fundraiser: a yoga-thon, a read-athon, an account-athon, a coach-athon, a knit-athon.
26. Give it away for free.
27. Profile other people on your site, in your book, at your event. Make them look as fabulous as they are.
28. Host events in your city: other speakers, workshop leaders, film screenings. Be a maven.
29. Start an advice column. Make it slightly hilarious.
30. If you had 5 minutes on your local noon hour news show, what would you talk about that connects your wisdom/business to current affairs? Turn that into an email pitch. Create the show for them—spoon feed them. Email the producer.
32. Create a referral and/or affiliate program.
33. Do brown bag luncheons—short talks during lunch breaks at companies and schools. In, out, packed with inspiration.
34. Say yes to every single interview or writing request for the first year.
35. Find a way to sell what you’ve got to the phenomenal demographic called Mommy Bloggers. Their power is not to be underestimated.
36. Have a crowdsource contest for designing your new logo, packaging, or book cover.
37. Optimize your e-signature. (I love Wisestamp.)
38. Just about anything you can do that includes nudity is effective PR. Just about…
39. Say thank you. Mean it.
40. Start an award.
41. Set up your blog posts so that they’re automatically fed into your book page on Amazon.com.
42. Create a password-protected area of the site for retailers and prospective alliances to access sales kits that include video instructions, printable materials, and relevant news.
43. Create case studies for your work—tell your success stories. Raised Eyebrow Web Studio does a great job of this.
44. Create a welcome video for your site. If you don’t speak multi-media, you’re missing out.
45. Send handwritten notes.
46. Create a free screensaver.
47. Write a theme song for your business. Record it. Put it on iTunes.
48. INVITE THE PRESS. Keep inviting them.
49. Throw a thank you party.