49 promo ideas. simple, grand + the tried n’ true.

1556W-49 promo ideas. simple, grand + the tried n’ true.@2x

1. Post client testimonials on your blog, and include a reply of gratitude.
2. Offer yourself up for blog interviews: “Hey! Interview me for your blog! I’ve got smart and inspiring things to say.”
3. Commit to a year-long experiment and write about it or make a film about it, e.g. The Happiness Project, No Impact Man, The Year of Living Biblically.
4. Read MediaBistro. Get an AvantGuild membership.
5. Get a Virtual Assistant who will help you rock your social media.
6. Talk publicly about what you’re working on: “I’m writing this book”, “I’m researching a cure for…” You never know who’s listening.
7. Call in some favours. Someone you know someone who knows an editor or a producer somewhere.
8. Do a pre-launch.
9. Start your own TV show on your website. Do it like the world is watching.
10. Pitch a magazine to run your article or do a story on you, even if you know you won’t get picked up, just to work your self-promotion muscle and survive rejection.
11. Speak to a high school class on Career Day. Those kids have credit cards, and parents with credit cards, and they tweet. (I’m joking about preying on teens with Visas…you know that, right?)
12. Have a grand opening party—even if your launch is online.
13. Launch on your birthday. It’s just more fun that way.
14. Have a pay-what-you-can day.
15. Don’t be shy about all the awards and accolades you’ve earned—create a special section on your site’s About page just for that.
16. Have ongoing giveaways on your site to engage customers, generate content, and build up subscriber base. e.g. “Answer Today’s Q&A and you’ll be entered to win the Awesome Gift of the Month.” Get cool people to donate the Awesome Gift (or Service) of the Month and they’ll help with the buzz.
17. Host a Story, Poetry or Photo contest that’s related to your industry. You could take the best submissions and turn them into an e-book, or you could partner with a print magazine and the winner would get published.
18. Pitch a monthly column to a blog in your industry. Six to twelve months later, use that column as traction to pitch a column to a print magazine.
19. Beef up your Twitter profile with a more descriptive bio line.
20. Link your Twitter feed to your LinkedIn page.
21. If you’re selling anything on Amazon.com, you can upload a sales video to go with it.
22. Offer a teleseminar with the cost going to charity.
23. Join forces with a local artist to make some beautiful stuff.
24. Commission art.
25. Host a old-fashioned fundraiser: a yoga-thon, a read-athon, an account-athon, a coach-athon, a knit-athon.
26. Give it away for free.
27. Profile other people on your site, in your book, at your event. Make them look as fabulous as they are.
28. Host events in your city: other speakers, workshop leaders, film screenings. Be a maven.
29. Start an advice column. Make it slightly hilarious.
30. If you had 5 minutes on your local noon hour news show, what would you talk about that connects your wisdom/business to current affairs? Turn that into an email pitch. Create the show for them—spoon feed them. Email the producer.
31. Volunteer.
32. Create a referral and/or affiliate program.
33. Do brown bag luncheons—short talks during lunch breaks at companies and schools. In, out, packed with inspiration.
34. Say yes to every single interview or writing request for the first year.
35. Find a way to sell what you’ve got to the phenomenal demographic called Mommy Bloggers. Their power is not to be underestimated.
36. Have a crowdsource contest for designing your new logo, packaging, or book cover.
37. Optimize your e-signature. (I love Wisestamp.)
38. Just about anything you can do that includes nudity is effective PR. Just about…
39. Say thank you. Mean it.
40. Start an award.
41. Set up your blog posts so that they’re automatically fed into your book page on Amazon.com.
42. Create a password-protected area of the site for retailers and prospective alliances to access sales kits that include video instructions, printable materials, and relevant news.
43. Create case studies for your work—tell your success stories. Raised Eyebrow Web Studio does a great job of this.
44. Create a welcome video for your site. If you don’t speak multi-media, you’re missing out.
45. Send handwritten notes.
46. Create a free screensaver.
47. Write a theme song for your business. Record it. Put it on iTunes.
48. INVITE THE PRESS. Keep inviting them.
49. Throw a thank you party.

 

related posts
Susan Piver Love

The 4 Noble Truths Of LOVE: A live conversation with Danielle LaPorte + Susan Piver

It’s medicine when love is driving you crazy, or you’re crazy in love.

Hopefully Devoted

[LIGHT WORK] Examining our devotion: If we don’t feel free… what’s the point?

I know that countless mystics throughout time agree that the reason for our spiritual endeavoring—our devotion—is liberation, and only liberation. The “work” in our light work creates a freedom from afflictive states: anxiety, selfishness, shallowness, insecurity, always comparing ourselves to other people, restlessness, fear… If the whole point of our devotion is liberation, then here’s the question…

Hopefully Devoted

[LIGHT WORK] Hopefully Devoted

This is the last episode of this podcast series. It’s devoted to one of my favourite topics: Devotion. We’re shining light on our prayers, our beliefs, our teachers… and whether they’re actually getting us closer to what we really want—liberation. We’re talking about the real work of light work.

Sacred Activism

[LIGHT WORK] On Sacred Activism

I’m interested in how we work as individuals and how we come together as a society—to create justice. To be in right action. To balance the scales. To transmute darkness into light. How do we hold people accountable? How do we speak out with fire and clarity about our ideals? How do we call people on their destructive shit without creating harm or incurring karma?

How to be a revolutionary for just love4

[LIGHT WORK] How to be a revolutionary for just love

This episode is about our personal activism. I’m talking about how we can get justice, without incurring too much karma. I’m talking about how to be a revolutionary for just love.

Sweet like honey, and sledgehammer hard lessons from my year Danielle LaPorte

Sweet like honey, and sledgehammer-hard: lessons from my year.

After one more trip around the sun, here are a few of my learnings (some of which came down like honey, others, like a sledgehammer. #reallife ):

Everyone on #TeamD takes these personality tests

Everyone on #TeamD takes these personality tests

One of our best investments of time is in understanding each other: what our strengths and talents are, how we show love + appreciation, and how we respond to stress. We’re working to be even more thoughtful and diligent around these practices in our culture, but we’ve got some great tools in hand.

Special Birthday Event. It’s Pay What You Wish time!

It’s Pay What You Wish time!

Pay what you wish for The Creation Space Meditation Kit and we’ll do a meditation class together on Friday, May 25 at 7am PT. (If you miss us, the replay will be available right after the call concludes, at the same link.) The Kit + live class normally retails at $50 USD, but for my birthday week only, you can pay any amount your heart desires. Really.

Beliefs, Movies & Man Crushes1

[LIGHT WORK] An intimate Q&A episode. It’s deep, it’s lite, I hope it’s alllll right.

If God is in the details, then the Soul is in a good Q&A. And that’s the substance of Podcast #4: Beliefs, Movies & Man Crushes. Your questions make it so easy for me to rant and offer some (hopefully) useful how-to’s and tricks of the trade. The “trade” being discernment and devotion. It’s deep, it’s lite, I hope it’s alllll right.

Beliefs, Movies & Man Crushes-Danielle-LaPorte

[LIGHT WORK] Beliefs, Movies & Man Crushes

In a nutshell: I’m hot for hot man feminists who work (in their own way) to make the world a better place. Service is a huge turn on for me.

Pin It on Pinterest

Share This