What is desire?

An evolutionary impulse.

Desire More


An insider’s view of how Team Danielle uses Marie Forleo’s B-School.

A team that learns together earns together.


And #TeamDanielle loves to learn. We’re adorkable that way. Since it’s the season of B-School registration and every one of us has gone through B-School (and we dip into the community throughout the year — every year, for 4 years running now…) we’ve culled our best B-School business lessons.

#TeamDanielle + B-School Strategy = Unstoppable

Danielle LaPorte: Visionary + Wearer of Great Shoes

danielleOne year in B-School, Marie asked, “How would you behave if you were best in the world at what you do?”. That one question was a game-changer for me — it had a big influence on how and who I collaborated with from then on.

Also! B-School’s project management docs got our team through a whole lotta product launches.

And there’s more… I’ve always been clear who my “customer avatar” is, but I’ve watched that B-School exercise create SO many aha’s and clarity for people. It works like a laser beam on your development and marketing priorities — and inner peace.

Angie Wheeler: VP of Creative Development and Marketing Strategy

angieModule 4: List Building is my favorite. When I started my online business years ago (back when I thought I knew what I was doing), I had no idea how important building my email list was. Module 4 helped me understand that an email list is really the bread and butter of any business — whether you operate mostly online or not. Your list is your lifeline, your direct connection to your core audience.

If you are not actively growing your email list, you are throwing money out the door — not to mention missing out on opportunities to fully serve your audience.

PS. I recorded a short (verrrry personal) audio to tell you more about my B-School experience. Click play below to listen in.

Annika Martins: Managing Editor

annikaWhen I first went through B-School, I started out by knowing that I wanted to be an entrepreneur and that I wanted to focus on the spirituality space, but that’s about all I knew. I had no idea what kind of business model or product / service would fit with my interests and skills.

One of my first big leaps forward came from zeroing in on the ways I work best and identifying potential products/services from there. This was a huge shift for me — in all my previous experience, I had worked hard to fit into the mold that my employers expected. Marie showed me that I could design a business based on my unique rhythm and preferences, letting what felt best for me lead the way. Huge liberation.

Also, her prompts and worksheet exercises helped me get more specific than I ever had about my ideal lifestyle, and therefore the kind of business that would work well with those goals.

Amanda Sandlin: Graphic Designer

amandaEntrepreneurship was a pretty foreign concept to me when I started B-School (I just wanted to make art), so learning about the Ideal Customer Avatar in Module 1: Profit Plan created a huge shift for me.

The in-depth exercises Marie includes showed me how to step into the psyche of my client, and that was revolutionary. That made me a better designer and helped me figure out how to market my work in a way that felt authentic and true to me.

Kim Caloca: Content Manager

kimOne of my favorite things about B-School is the B-School community. I always know where to go to find a like-minded entrepreneur. Whether I have a question, need feedback / support on my ideas, or just want to share good news with someone, I know I can turn to the B-School crowd and be heard. Some of my favorite people on the planet I met in B-School.


 Like-minded community fuels your growth. Get some.

B-School helps you seriously succeed, and if you succeed, that means more people on the planet are living according to their Core Desired Feelings. Exponential light.

If your heart and intellect are saying YesYesYes!, sign up for B-School through me and you’ll get My Biggest B-School Bonus EVER, which basically means you’ll get my entire product line. Yes, everything. Details are HERE.



For some additional detail, here’s a breakdown of the 6 B-School learning modules — with explanations for why each module is going to help turbo-charge your business.

Module 1 – Profit Plan:

This module helps you clarify your profits and business model. “You will discover how to leverage your uniqueness and identify new income streams.” This will help you hone in on your DISTINCTION so that you’re rocking on your own leading edge, instead of playing copycat.

Module 2 – Website:

Get really clear on how to make your website work for you. Marie will show you how to turn it into a cash machine. New clients and customers, opt-in lists, follow-up opportunities… Hello, making money while you’re asleep!

Module 3 – Communication:

You need to stay consistently connected to your tribe to be successful. This module shows you how to do that through content creation. You will walk away from this with a plan for talking about your services / products — you need to be telling stories. This module will teach you how.

Module 4 – List Building:

If you are not building your list, you are throwing away prospects and cash. This module walks you through the psychology and strategy of time-tested list building techniques — including 25 ways to build your list RIGHT NOW.

Module 5 – Offerings:

This modules tells the secrets to selling… anything. You’ll walk away from this one crystal clear on what it means for your bottom line to deliver outstanding customer experiences, how to get clear on pricing, and how to create high converting offers.

Module 6 – Marketing:

The Mother lode! This is the golden egg that will help you see MORE POSSIBILITIES for marketing your offerings. This is where your top notch content gets matched with a solid PLAN!


Marie is going to support you during live “office hours” where you can ask her your questions live.

Plus! You also get advanced training bonuses from Forleo. Stuff like:

  • The Starting the Right Business Program
  • The Follow-Through Formula (you need this – trust me)
  • DIY WordPress
  • Smart marketing for product based businesses (this one will help you up your affiliate game too!)
  • How to make your website a conversion MACHINE. Social media training and more!

Marie also offers a guarantee: You can test drive the first two B-school modules risk-free. (Get the details from Marie HERE).

lindsayperaThere really is NO decision here. The moment I read the goods that Danielle was offering through her bonus, I decided to go for it. Who knew I’d get not only the best online business and marketing content out there – but I’d also reset my DESIRE and get my BOOK off the ground as well!” – Lindsay Pera

If you’re inspired and if you can make it happen, take B-School. It’s that simple. Whether you sign up through my bonus (which rocks) or not, just do it. That’s how much I stand by what Marie’s created.

Give the world what you’ve got to give. Be self-expressed. Share your gifts. Serve with a full heart and a generous spirit. B-School will show you the way.

Hit the button and let it begin.

All Love,

Energize that! How to activate your crystals, mala beads, and sacred objects.

Photo credit: Catherine Just Photography

Photo credit: Catherine Just Photography

Something is sacred because you say it is. When a lot of people put their sacred intention into something, then that object’s power increases.

It’s simple physics, really. More focused energy = more power. tweet

So, you gotta power up your sacred stuff. YOU. Not the minister who gave you the rosary, or the lady who sold you the crystal (not to diminish their blessed energy). But you. YOU are the greatest activator of your “divinely helpful objects.” So when you bring home a new baby citrine from the crystal shop, or you’re putting your Saraswati statue on your desk — ACTIVATE THEM WITH YOUR ATTENTION. More physics: what you put your attention on grows.

I included a very simple energy ritual in the package for the True Desire Mala. You can use it with any and every kind of talisman and energy piece.


  • Hold the stone or other sacred piece in prayer position, or on your heart and send it your heart energy — send it your pure Love.
  • Then bring it to your third eye, right above your eyebrows, and project your intention, wish, prayer, or desired feeling into it.
  • Ask the crystal or sacred piece to support you to make your desire your reality.
  • Say Thank You for the support.

That’s it. And “water” your objects with regular attention. Nothing’s sadder than a dusty old altar, or a power crystal that’s a paper weight. If you believe in your stuff, it will do it’s job. The universe loves a believer.

All Love,

PS. Get my brand new True Desire Mala (sandalwood + quartz.. mmmm…) when you sign up for Marie Forleo’s B-School through me. It’s one of the DOZENS of things you’ll get with My Biggest B-School Bonus EVER. All yours, right here.

Game-changing decisions. The Top 5 things to know about B-School.

In The Desire Map, the life area that relates to career is called Livelihood & Lifestyle. Some Core Desired Feelings I hear come up a lot in that area are:

Abundant. Free. In Service. Generous. Powerful.

Knowing how you want to feel in the realm of career and prosperity, The Desire Map would ask you: What are you going to DO to generate those feelings? What actions will align you with those feeling states?

My opinion? You should probably sign up for Marie Forleo’s B-School.


 “I learned more in B-School’s 8 weeks of applied knowledge than I did in three years of college or anything I could have put together googling! Danielle gave me her entire product line, which in turn, gave me permission to feel my way through life and business.” – Giulia Rapone

I want to see entrepreneurs CREATE and prosper from their work, which is why I’m a proud affiliate for B-School (it’s the ONLY thing I’m an affiliate for).

I’ve gone through the entire curriculum myself (so has everyone on my team – it’s a must for being on my bus), which is how I KNOW it works.

If you want to do meaningful work in the world and prosper from it, there’s no one better than Marie Forleo to teach you how to do it. This is not one of those cookie-cutter business-building programs — B-School is about designing a business and a life that rides on the wings of your true self. Integrity all the away.

The Top 5 Things You Should Know About B-School:

1. Enrollment is ON now and ends on March 4th at 12pm PST / 3pm EST.
You still have some time to sign up, but enrolling early gives you a leg up. If you enroll now, you get instant access to Marie’s training bonuses (plus all the digital stuff included in my bonus). Getting started on those early will establish your pace and success in B-School.

2. Marie’s giving you a money-back guarantee.
Sign up for B-School and do the work. If you don’t get the value promised, Marie will refund your money. You can test-drive the first two modules before you really-fully-truly decide. PLUS, even if you decide to get a refund, you get to keep all the parts of my bonus I’ve sent you already.

3. It is essential.
If you are in the dreaming stages of your new business, you should consider B-School. If your business has been chugging along for a while, but you’re ready to see it fly, you should consider B-School. Marie’s content applies to beginners and established companies.

Case in point: My team (we’re a 7-figure company now) goes through B-School every year and every year, we learn something new. Plus, along the way, you’ll find you have lots (LOTS) of questions — B-School gives you the support and community you need so you don’t have to do it alone.

4. Go at your own pace. Pressure-free + lifetime access.
Although the initial 8 weeks is guided – you don’t have to worry about keeping up. Move through it at your own pace. You’ll have access to the material FOREVER.

5. Did I mention My Biggest B-School Bonus EVER?
When you sign up for B-School through me, I’m giving you eeeeverything in my product line. All of it. The Desire Map, The Fire Starter Sessions, Your Big Beautiful Book Plan, the Truthbomb Deck, my brand new True Desire Quartz Mala, and more! See the full product spread HERE and keep reading…

The Top 5 Things You Should Know About My Biggest B-School Bonus EVER:


1. It’s like Christmas… in spring.
This is why my bonus is the sweetest in the land: Because you’re going to get digital and physical goodies galore. You’re going to open your front door and your mailperson is going to hand you a box full of books, the Truthbomb deck, the sandalwood + Quartz True Desire mala, and more… I give my B-Schoolers everything I’ve got. See the full product spread HERE.

2. Give the bounty to your loved ones.
Do you have some of the items in my bonus already? You can give one (or all!) of your bonus items to friends and family (or a potential client / customer! — savvy move, by the way).

3. The big green button is magic.
You are not eligible for my bonus if you purchase B-School through anyone else’s website / link. You MUST enroll in B-School by clicking the BIG GREEN BUTTON on this page.

4. There’s only 1 week left…
B-School enrollment and access to My Biggest B-School Bonus EVER closes on March 4th at 12pm PST / 3pm EST. This program only comes around once a year, so once the doors are closed, you’ve got a long ways to wait before you can get in again.

5. No purchase necessary.
You can win my entire bonus PLUS some additional mega-hot prizes by joining our social media contest. Details are HERE.

“B-School is above and way beyond anything I have experienced in the online world of courses. Thank you Danielle for recommending it and thank you Marie for the outstanding work you and your team have done to deliver so much value. I would recommend this course a hundred times over.”
- Audrey Watson

And one last thing…

In our Facebook Q+A yesterday, one of the recurring themes we heard was:

I want to but… I just had a baby. I don’t have time to do this.
I want to but… I’m working a full time job. I don’t have time to do this.
I want to but… Life is craaazy right now. I don’t have time to do this.

If that sounds like you, I sat on my stairs (surrounded by moving boxes – new house!) and recorded a video for you. Press play below to watch.

If you want an integrity-based training program that shows you, step-by-step, how to build a unique and profitable brand, market more effectively, and dial up your online presence so that you can have the impact (and income) you want…

You want Marie Forleo’s B-School.

To your light. To your service. To your future.

All love,


the desire map book club

the biggest book club ever. join a book club or lead your own.

Learn More

The Fire Starter Sessions

define success on your own terms

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Your Big Beautiful Book Plan

a digital program for people who want to get their word into the world — where it belongs.

Learn More


reporting from the revolution: a weekly newsletter for living your desires

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