a short rant about business cards

An old friend of mine was the Chief Technology Officer of one of the largest banks in the world. He helped Bill Gates design the techno part of his uber techno home. He wore navy pinstripes. He taught me a lot. The least meaningful but fun lesson: business cards are overrated. “If you want to find me, you will,” he told people. “The older I get the more I lighten my load.”

Adorable CTO, he was.

I’ve worked with a number of entrepreneurs who actually held off launching their websites or going to networking events because their business cards weren’t back from the printer. That left me gravely concerned for their future. Business cards might have their place for on-the-road salespeople and a few retailers, but before you send your logo to Kinko’s, check your reasoning. Business cards are not an imperative to a rocking business or being reachable.

WHY I’LL NEVER HAVE A BUSINESS CARD

  1. I’ve never, in twenty professional years, actually finished a box of business cards. Change is the only constant in my career.
  2. If you really want to get in touch with me, I’m very, very easy to find. (Most of us are.) Google me. Twitter me. Facebook me. LinkedIn me. Friend Feed me. Buzz me. Email me.
  3. If, after hearing me rock the mic for an hour, sharing a drink at a party, or 5 minutes in an elevator, you can’t actually remember my name or my website – then I’m doing a really lame job of showing up, or you just didn’t like me enough. If you don’t remember my name, it’s not meant to be. I’m okay with that. And for the record, I never forget a face, but I suck with names – except when someone has really caught my attention.

If I really want you to get in touch with me, I’ll make sure that happens. I’ll email you to say, “great to meet, let’s save the world together.”

  1. I can’t remember the last time I looked at someone else’s business card to get their info. 2001? Maybe.
  2. I save about $100 bucks that I’d much rather spend on shoes or music.
  3. Ink, paper, toxins and trees – the world is a little better offer without another box of cards going into the landfill.

NOT HAVING A BUSINESS CARD WILL NUDGE YOU TO:

Shine. Handing out cards can make us feel like we’re actually doing something productive. Sometimes we are. But sometimes, we’re just filling space and copping out of saying a clear “goodbye” or “I’d like to know more.”
Get your own on-line presence if you don’t have one. You don’t need a “blog,” but in this day and age, every working professional should have a one page site/profile of their own, or one parked on LinkedIn, Twitter, etc.

Depending on your business, when someone asks you for your business card, it may be better to smile your twinkliest smile and repeat your Twitter name, your super easy (or clever) Gmail address, and very kindly say, I’m so easy to find. And memorable I might add.

 

related posts
456x456-Are you hanging by a thread?

Are you hanging by a thread?

It’s hard. It’s wrenching. It’s incredibly painful and it’s difficult to feel lightness. Or to see clearly. Hanging by a thread can be really disorienting. What you’re going through undeniably sucks. It may be hard to believe right now, but not only will it be okay, not only will you get through and over this, you will thrive again…

456x456-in praise of women- magnificent, spacious, fiery witnesses

in praise of women: magnificent, spacious, fiery witnesses

I often hear “women are our own worst enemies” in terms of our culture. I’m tired of that argument. I think everyone is their own worst enemy, and I don’t think it’s about something women have specifically against each other.

Featured @2x 456x456 (17)

[VIDEO] Deep creativity and the jitters. Feel the doubt…and be of service anyway.

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Social 1 @2x

My SuperSoul100 brunch with Oprah (yep!) and support notes for all of you Lightworkers and generally progressive humans…

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Featured @2x 456x456 (16)

The difference between happiness & joy. And why it helps to know.

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Original-Self-Help-July-28-When-You’re-Done-Fighting-For-It

When you’re done fighting for it. The upside of finally giving up.

Do you know the story of the man who was hitting himself over the head with a hammer? “Why do you keep hitting yourself with that hammer?” a shocked passerby asked him. “Because,” the man replied, “it’s going to feel so good when I stop.”

Featured @2x 456x456 (14)

You will be called on to expand. And this is why we practice.

I travelled to Dharamshala, India with six friends to meet with The Dalai Lama. It was cell-altering and heart-expanding. The week before our arrival, there had been a horrible event in which some monks were murdered — most shockingly, by other monks. The story was on everyone’s mind and in our small, private meeting with His Holiness, the first thing we did was offer our condolences. His response captivated me…

Featured @2x 456x456 (12)

You’re going to feel guilty

The guilty feeling associated with desire, with going after what you want, with transforming….you know that feeling? It’s like tar on your mojo. Maybe you were raised in an environment where desire was considered a negative thing. Or your social circle constantly reinforces the message that you shouldn’t dare to bust out. And maybe you frequently feel guilty for wanting what you want — and you know that it’s causing blocks in your life…

Featured @2x 456x456 (11)

Love your sadness. It won’t last.

I was feeling it. Pure sadness — the inescapability of it plowing through the softest part of me. When you’re in that kind of painful place you’ll try to climb the walls to get away from it. You want it over with. “Love your sadness. It won’t last long.” A friend texted me late at night. I caught it just as I was turning off my bedroom light….

Featured @2x 456x456 (10)

refuse to worry (and how to be more useful for your friends)

Every fearful expectation has a big “story” behind it. The trauma, the drama, the pain, the plot. Worry feeds on the gruesome details. It replays the potential saga in your head. It validates all the reasons things could go wrong by drudging up the past again and again. Worry is cleverly building a case as to why you should worry…

Pin It on Pinterest

Share This