Ashley Beels

Yoga Coach, Certified Holistic Wellness Coach, M.A. in Educational Leadership, Desire Map Facilitator

Core Desired FeelingsMeraki, Connection, Dynamic, Affinity, Savasana

The Desire Map explores concepts that offer a new perspective, a fresh lens, and a chance to shift our modern day goal-setting paradigms. It embodies being authentically raw and unapologetically “selfish” with how you want to feel.”

Read Ashley's Story

Q: What does it mean to you to be a Desire Map Facilitator?

Being a Desire Map Facilitator means I get to hold space for some badass self-seekers to indulge in the art of cultivating goals with soul. I get to guide and coach self-seekers on their journey to feeling their feelings and living fully in THEIR truth. And I believe a lot of our truth resides in our CDFs.

Q: Where were you, in life or business, before you became a Desire Map Facilitator?

I was coaching — but with all the “success-driven” systems of goal setting. These systems felt inauthentic to share with others because I had already paid the cost of what I allowed it to take from me. I had been there, achieved that. Striving, pushing, grinding, competing, achieving…it all came naturally to me. I knew how to push it and strive. But when I was done with school, I found myself in a place of disappointment instead of what I believed should feel exciting.

I felt unchallenged, bored, and always needing something more. I got rewarded, applauded, and patted on the back for all these “achievements” in the name of degrees, success, money, and possessions. And they all had one thing in common: emptiness.

Coaching with only success-driven goal-setting systems just didn’t feel authentic or helpful. Looking back on it, I was really coaching with no goal-setting systems, which I found was not helpful either.

Q: How have you used the Desire Map Facilitator Program in alignment with your coaching practice?

My coaching practice initially began centered around nutrition. But I quickly found out there was much more to wellness than just the food on your plate. My clients’ relationships were in crisis, their careers were being questioned, and their physical activity was plummeting. This left me in my own crisis: I started thinking I was not an adequate coach!

Over time, my coaching practice evolved with the help of modalities such as yoga and emotion-based coaching tools such as lifestyle rejuvenation, self-care, and self-love. But how do you learn those practices without knowing how you want to feel? Actually, how do you do anything without knowing how you want to feel?

At the core of every to-do list, every degree on the wall, every dream you have, is or was a feeling. You were hoping to achieve X, Y and Z in hopes to feel a certain way. It is not the person, place, or thing that makes you grateful; it’s the feelings you have around those people, places, or things. Everything is feeling driven. If you are a coach and you believe in that — how do you not align that with how you coach your clients?

Q: What makes The Desire Map such a powerful tool for coaches?

Most goal-setting systems I know of entail striving, conquering, pushing, and, ultimately, in my personal experience, bottomlessness filled with sprinkles of suffering. Always aiming to achieve “success” but never aspiring to know ourselves.

The Desire Map explores concepts that offer a new perspective, a fresh lens, and a chance to shift our modern day goal-setting paradigms. It embodies being authentically raw and unapologetically “selfish” with how you want to feel.

To facilitate this process for your clients? It’s UNREAL. You allow them a space to feel. And that alone is enough for me. As a coach facilitating this process, you place no judgment on a feeling or a concept, and you invite them to not judge their feelings, emotions, or deepest aspirations. You guide them on a journey to their soul using The Desire Map as a process of reflection and inquiry.

Q: How did becoming a Desire Map facilitator impact you as a yoga teacher?

Actually, it was the opposite for me. I was a Desire Map facilitator and holistic wellness coach first! When I first started reading The Desire Map for my own personal interest, I always found myself bringing my Desire Map workbook to yoga classes in lieu of my regular journal. This gave me the aha moment that inspired me to start my training in becoming a restorative yoga teacher so I could learn how to intertwine the two.

Q: What makes Yoga and The Desire Map a great pair?

One word: Feelings.

Restorative yoga provides a place to quiet the mind, surrender, support, and listen to your body. When you’re in your body, you might hear a whisper, you might hear a scream, but the body does not lie. Your body is calling for you to answer all the aches. Once we acknowledge any ache such as fear, guilt, shame, anger, jealousy, etc., we can unravel our beauty and bask in the joy. Like they say, no pain, no gain. And I mean pain in the loveliest and most personally evolutionary kind of way. But there is no sugar-coating it; you have to endure all the feelings in order to figure out how what you truly desire. You can’t skip all the not-so-fun ones and leap to the enlightenment-types of feelings you get when unleashing and speaking your true desires. Holding sacred space to allow others to tap into their bodies and begin to understand and own their emotions creates what I believe to be an ideal environment to indulge and fall deep into their core desire feelings.

Q: What is your most cherished memory of being a Desire Map Facilitator?

Although not the happiest story, my most cherished memory is a story with the word Desire itself.

I was driving a family member home from a trip as they picked up my first copy of The Desire Map. They felt the cover, read the back, flipped through the pages, and began to read. We sat in silence as she read the first three-ish pages. That was it. Three-ish pages. She sat there whispering to herself in a quiet whisper “Desire…desire…desire?” I was intrigued and wanted to know what was going on. So I asked, “What’s going in your heart?” She replied, “I’m not sure.” Well then, “What’s going through your mind?” I asked. She replied, “What is desire? What does desire feel like?” That’s when it hit me.

Not only do some people have no idea what their Core Desired Feelings are, but some may not even understand what desire itself feels like. That moment propelled me to start incorporating The Desire Map into my private one-on-one sessions, which soon evolved into incorporating it into my group coaching sessions, then my self-care retreats, and now hosting workshops specifically around the concepts of Danielle’s work and art.

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The Desire Map Facilitator Program

Workshop, retreat, and coaching curriculum for all good souls.


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