17 ways to be part of a bestseller campaign. got a blog? a Facebook? a phone?

divine assumptions + facts

1. WE are the media. The revolution will be tweeted, Facebooked and blogged about. (Personally, I can’t rely on glossy magazines to get my word out. And it may take me a bit longer to get on Oprah’s speed dial. Oooommm.)

2. As a writer, The New York Times Bestseller List is the Olympic gold medal. If you hit the List it could create a domino effect of more people getting the message, sales, requests from foreign publishers (parlez Francais?), speaking gigs, a juicier deal for future book(s), and flowing champagne.

3. I wrote a book that seems to be inspiring some people to be shinier, hotter, smarter, and truer to themselves. (I’ll say more about this in the coming weeks, but the effect this has on me — of being useful, that is — is awesome and life-affirming.)

4. On April 17 online retailers will ship out THE FIRE STARTER SESSIONS pre-orders, and release the e-book + audio versions, and bookstores will put the book on their shelves (it’s gorgeous!)

5. I need you. I need you to help me further my calling — to inspire people to liberate their truth; and to make a dream come true — to have a book hit The New York Time’s Bestseller List. I need you to spread the fire — on your phones, your websites, at the water-cooler.

6. This is it. I’m asking for your vote. People with passion are the heart of my campaign. Not TV networks. You.

the dream

The symbolic vision is this: hundreds of thousands of people asking each other, “Have you done THE FIRE STARTER SESSIONS?” A quest, a break up, a career crusade, a longing, a thirst, feeling lost, feeling ready, feeling strong… and one friend says to the other: “You should do THE FIRE STARTER SESSIONS.” Countless dreams being refined and actualized.Ya!

17+ ways to be part of a bestseller campaign. a call to action + some nitty gritty insight

If you’ve got a phone, a blog, an email address, a Facebook, a voice, or a homing pigeon, you can help. I’ve prepared a handy Menu of Love below. Do what feels nourishing, fun, sincere, useful, easy. And please take a deep breath, close your eyes for a second and hear me saying this, “Thank you SO, SO much.”

MUST KNOWs:

The New York Times tracks book sales for one week periods. Although fortunately “pre-orders” count toward the first week of a book’s launch time. That means every book purchased between about Jan 1 and April 22 (when Amazon etc. made the book available for pre-order and the end of my forthcoming release week), will count toward the List!

My official “pub date” is Tuesday, April 17. The objective is to sell as many copies as possible from now into the first week of launching. After that week, the slate is wiped clean and we start fresh. Of course, one prays for major sales in the weeks following launch date, but the pre-order period and launch week is a very magic window — it’s THE Gold medal race.

Repeat, spreading the love between now and Saturday, APRIL 21 is extra hot n’ helpful.

if you’ve got a blog… hello! you can…

: Talk about how hot the free chapter is, Session 1: Declare Your Super Powers, and point your readers to it.
: If you want to review the book, we can get you a digital advance copy. GO HERE TO GO THE REQUEST PAGE.
: You can re-publish any of my blog posts on your site, and drop in a shout out about the book. Media stuff is here.
: Blogging ideas… simply talk about why you’re excited to get the book, feel free to analyze my launch campaign, philosophize on why we need more successful women in the self-help / entrepreneurial scene. Do a video blog on what lights your fire. My Media Kit has some talking points that you could riff on and quotes you could grab from me.
: The Burning Question series has been taking off. If you’re going to answer the weekly Burning Question on your site, you could mention the book at the bottom of your post.

if you’re on Facebook, twitter, Google+…

Well, you know what do to. Messages could range from…

Prediction! TheFireStarterSessions by @DanielleLaPorte is gonna hit big bit.ly/FireStarterSessions
I’m crazy excited to get my copy of TheFireStarterSessions by @DanielleLaPorte bit.ly/FireStarterSessions
to…
I’m so hot, I just bought TheFireStarterSessions by @DanielleLaPorte bit.ly/FireStarterSessions
BUY THIS BOOK NOWNOWNOW: TheFireStarterSessions by @DanielleLaPorte bit.ly/FireStarterSessions
Free stuff when you get hot: TheFireStarterSessions by @DanielleLaPorte bit.ly/FireStarterSessions

I’m sure you can think of more grand and riveting things to say. Please do!

if you’re on Pinterest…

you can pin a picture of the book! GO to the bottom of THIS PAGE to grab an image.

for those of you who pre-ordered the book AND also have The Spark Kit (or earlier FSS edition)…

God love you! I’m so grateful for your steadfast love.

Testimonials on Amazon and all online retail sites are especially helpful for people who have never heard of the book or me. You can post a review on the site where you purchased the book as of the April 17th. You have a head start. You could craft a quick endorsement now — two sentences or a paragraph, it’s your call — and have it ready to post to Amazon or wherever you bought the book online, anytime after 12:01am April 17.

if you have a telephone, or if you know of someone with telephone…

Call your local bookstore(s) and ask if they will be stocking THE FIRE STARTER SESSIONS. It might be just the wink they need to increase their order or put it in the front window.

if your sister-in-law writes for a major magazine, if your uncle owns a radio station, or if your bro works for Ellen…

don’t hold out on me.

if you haven’t ordered the book yet…

If each of my subscribers bought a book (only $14 bucks on most sites right now!) my chances of hitting The NYT Bestseller List would be stellarly mondo amazing incredible. We’d DO this.

Click click, baby! You get lot’s of free goodies if you order now — note cards, The Work Book O’ Fire, a free ticket to a telejam with me – all kinds of goodness. If you want to order more than ten copies (think: staff gifts, volunteer thank you gifts, women’s shelters, clients…) please connect with us at [email protected] and we’ll take care of you.

BROADCASTING TOOLS

MEDIA KIT with talking points + BIO + GLAM SHOTS + BOOK IMAGES: CLICK HERE.
Feel free to lift any images off of the site.
PAGE TO SEND PEOPLE TO IS HERE, or you can use this cool short link: bit.ly/FireStarterSessions
hashtag for Twitter: #FireSS
Contact for digital REVIEW COPY: GO HERE TO THE REQUEST PAGE.
Contact for BULK ORDERS: [email protected]

gratitude

The rest of my year will be an unending thank you card. And I’ll probably cry buckets of gratitude tears (more than I have already.) Thank you for the cheer-leading and the flame-tending. May we all shine brighter than we thought possible.

Ever true,

PS… did I mention that the book is going to be gorgeous?! I mean, aside from it being life-enhancing n’ all, it’s smokin’ hot to hold. Hardcover, 328 pages, silver foil flaps. mmhmmmm.

PPS… thank you.

ONE MORE THING! I’m writing a tidy essay on the science/art/mystery of how The New York Times list works — illuminating for both book lovers and book makers. Coming soon!