Licensing Program Case Study Fernanda Bressan


Fernanda Bressan

Desire Map Facilitator, Life & Business Coach

Core Desired FeelingsEase, Connection, Gostosa, Magical, Expansive

I often use the Desire Map as a starting point for new clients to dig deep. It’s an exceptional tool (even in a business environment) to get entrepreneurs out of their heads and into their hearts.”

Read Fernanda's Story

Q: What does it mean to you to be a Desire Map Facilitator?

Being a Desire Map Facilitator means a variety of things to me on different levels. Personally, it’s a daily reminder of how impactful my work is in the world and the lives of those I touch. Professionally, it’s given me an arsenal of resources to utilize and incorporate into my work. The community and support I’ve experienced as a Desire Map Facilitator is also very meaningful to me.

Q: What was the moment you knew you’d chosen the right path to become a Desire Map Facilitator?

I knew right away that becoming a Desire Map Facilitator was right for me. I practice what I preach, and using my Core Desired Feelings as a GPS for my life and business felt natural from the start. Even before facilitating became available, I wanted to share with others how this had impacted me.

Preparing and leading up to my first Desire Map group workshop, I felt everything I was hoping I’d feel, which reaffirmed that I had chosen the right path. Now, I continuously hear from clients how impactful I have been in their lives, which adds layers to that “knowing” I felt from inception.

Q: Where were you, in life or business, before you become a Desire Map Facilitator?

Before becoming a Desire Map facilitator I was a partner in a Wellness Company I had helped co-found. It was a rewarding project but I recognized that my Core Desired Feelings were not being felt regularly and that my partners had a different vision than I did. I decided to step away from the business and recreate a business that had a deeper meaning both personally and professionally using the Desire Map as one of the offerings.

Q: How have you used the Desire Map Facilitator Program in alignment with your coaching business?

The Desire Map program is very aligned with my life and coaching business. I often use the Desire Map as a starting point for new clients to dig deep. It’s an exceptional tool (even in a business environment) to get entrepreneurs out of their heads and into their hearts. I have found it instrumental when facilitating and coaching clients who are determining new ways to approach their lives or businesses. It’s useful in defining the most authentic path to take while building businesses with solid foundations that align with their needs and wants.

Q: What is your most cherished memory of being a Desire Map Facilitator?

My very first live two-day Desire Map workshop. It all started on a Friday evening when a group of eight women came to my home, connected with one another over a healthy meal, and then we all released beautiful illuminated lanterns to the Universe that had everyone’s intentions written on them.

Testimonials from workshop attendees

“I have gone to a lot of workshops on empowering women and I came out the same way I went in, with the same old mindset. But on Sunday February 22, I felt change taking place and I made a declaration on that day that I deserve to be totally free. February 22 was the end of my struggles. My old emotional habits and old mindset has been transformed. I am able to rise above who I am just because I showed up to life. Even now walls of hurt and disappointments are being broken down. Thank you for giving me a fresh perspective and a positive outlook on life. You might not see it, but it’s working for your good! I was empowered by your divine service to us.”

Kisha W

“I don’t say/write this lightly: Fernanda’s Core Desired Feelings Workshop is potentially life-changing. How many things can you really say that about? All of us spend so much time wondering about our decisions. Are we making the right ones? How do we know? After the workshop, I no longer wondered.  I just think ‘is this decision hitting my core desired feelings?’  That gives me the ‘yes’ or the ‘no’ that I need to move forward. And it’s more than decisions. At any moment of the day it is so helpful for me to stop and remember how I want to feel and to pause and reflect whether I am indeed feeling that way and if not, let me change that!”

Teri T

“I had the pleasure and good fortune to attend one of the first Desire Map Beta Workshops, which was held in November in the San Francisco Bay, with Fernanda Bressan. The experience of the Workshop was a transformative one for me and for many of the other participants. It was a day of profound connection with ourselves and with each other. Fernanda brought a wide open and positive energy to the group and to the Desire Map Workshop experience. Her voice and her presence added so much value to our shared experiences that day. Since the workshop, the connections within our group have continued to strengthen and deepen through our active Facebook group. This has been invaluable to the continuation of our Desire Map process beyond the Workshop, and Fernanda has been one of the clear leaders of this group. Her skills in connecting, reaching out, digging deep, and supporting our group have been essential, and I couldn’t imagine having gone through this process without her leadership and support.”

Jenna T

Thank you so much for hosting this wonderful Desire Map workshop. It truly was lovely…in every way. Your personal touch of welcoming us into your beautiful home and nourishing us with yummy fresh local food enhanced the experience exponentially. A divine experience for all the senses. A favorite moment — setting flight to our wish lanterns and feeling everyone’s overflowing joy as we watched them lift off with all their brightness into the dark skies! Your gentle leadership created a kind space for each of us to open to our vulnerabilities and explore our feelings…together… in conversation, in silence, with tears and connection all circled with endless laughter. Wonderful!

“I have to say that I’ve attended numerous workshops and groups over the last 20 years and there is something so beautiful about this work and the way Fernanda presented it to us that was very special. It has stayed with me and has left me wanting to explore it in a much deeper way.”

Isa C

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The Desire Map Facilitator Program

Workshop, retreat, and coaching curriculum for all good souls.


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