hot advice for anyone with a website, blog, business, career or j-o-b. yep, I’m talkin’ to you

MY 8 EMPHATIC SUGGESTIONS FOR ROCKING YOUR BUSINESS:

  1. ONE STOP WEB SPACE: SIMPLIFY AND LEVERAGE.

Stop thinking of your site and your blog as separate things. Just stop it right this instant. There needs to be a paradigm shift whereby entrepreneurs create ONE on-line space for themselves that includes the “brochure ware” that is the critical function of sites, and regularly updated, juicy, and informative content, aka, a blog. Having a site with a “BLOG” button that pushes users out to a totally different space (usually not even reflecting the aesthetic brand of your primary website,) is like having one clothing store that just sells pants, and sending your customer down the street to your “other” store to buy a shirt. Keep your customers under one umbrella so that they can explore and utilize your universe.

Create a seamless one-stop portal of all that you do so you are capturing the various interests of your visitors in one fell swoop: to read inspiring stuff, to buy a product, to hire you as a speaker or for a service you provide. The more they know, the better. If you architect it with logic and simplicity, you can accomplish a lot in one space. Having a separate blog usually screams “after thought.”

Repeat: If you have more than one on-line space that is essentially talking about what you do or sell – collapse it all into one. This also helps with search engine optimization and ranking. And erase the word “blog” from your consciousness. Think in terms of regular, engaging content that you can deliver.

  1. GIVE UP IMMEDIATELY.

Stop doing what’s not working. It will feel amazing. It will free up energy to leverage the stuff that has the truest, greatest potential.

  1. THERE IS POWER IN BEING SOLO.

If there is no “we” to your company – if YOU are it, then just say so. People are hiring you. You don’t hear me saying “We at White Hot Truth…” Of course, if you need copy writers, or web designers, finance people, I’ve got a crew I’m always referring to, but, me is me, not we.

  1. TALK TO ME: WRITE IN FIRST PERSON

People are hiring you, paying attention to you, coming to see you. So they want to here from…YOU. This is the stale old 80′s approach: “Danielle is a former think tank executive and communication strategist, who now works with entrepreneurs to develop their careers.” This is the magnetic/heart approach: “I ran a DC-based think tank for futurists, helped put a few authors on the map, and now work with entrepreneurs to rock their careers.” Who would you rather hire?

Besides, anyone you want to work with is smart enough to know that the third person copy is probably written by…You.

  1. TURN THE MUSIC OFF.

If you have music that automatically starts playing when people log on to your site – turn it off. It’s annoying. People are working in shared spaces, have their own music playing on i-Pods and radios, and don’t need the interruption. If you simply must have music, at least give users an obvious icon to click it off or adjust the volume.

  1. WORK WITH A WRITER FOR A BIT, EVEN IF YOU’RE A GOOD WRITER YOURSELF

Working with a talented copy writer can create quantum leaps for you. They will “interview” you and tease out angles, bio points, and creative notions that you may not have seen yourself. The right writer is an essential creative partner when you’re packaging yourself and/or designing your services. My fav new copy writer to recommend is Kelly Diels.

  1. BUILD IN WORDPRESS.

I’m religious about WordPress and refer to designers who are masters of it: Paul at twothirty, and Sarah at S.JoyStudios, and Kate at ThreeSquare Design.

  1. BLOW YOUR HORN.

Look, I’m tellin’ you: you are amazing. I don’t care who you are, you’ve got something to give. You are likely an expert in something, a gifted contributor to some form of life or avenue of industry, you’ve probably been around the block a few times and as a result, have much to give. And if you’re a newbie starting out, you sure as hell have passion to burn.

So sell it, baby, sell it. Stand in your place of knowing and contribution and give it. The world needs you.

related posts
Energy parasites and addiction to chaos-Danielle-LaPorte

Energy parasites and addiction to chaos…and other things to weed out of your life.

Women and feminine-identified types specialize in beginnings, not endings. We prefer to nurture, not exclude. This of course is spectacular and divine and… challenging. Because destruction is essential to creation. Something has to die for your dream to be born. And by that I mean… you may need to cut off it’s life/lie supply and send it down the river to die.

Danielle-Laporte-I saw a Muslim man-Audio

I saw a Muslim man roll out his prayer carpet…

I saw a Muslim man roll out his prayer carpet in Union Square park
to prostrate to his god.
People, dogs, pigeons, were passing by his intimacy.

Danielle-Laporte-My Very Personal Hurt

My Very Personal Hurt, Suffered, Cried, Tanked, Flopped, Crawled, Begged for Mercy List. May it bring you comfort.

My very personal hurt, suffered, cried, tanked, flopped, crawled, begged for mercy list. May it bring you comfort. Because here’s what I know for SURE: You are never the only one. And there’s always a way through. Always.

Collective-Pain-Danielle-Laporte

Are you feeling the “collective pain”? Here’s how to manage that…

A lot of us are experiencing our own personal pain AND tapping into global, collective pain at the same time. We’re marching, or emphatically not marching. We’re crying in the kitchen, out of the blue. We’re heavy with emotion by noon.

My loves, it’s critical that you let the pain move through you. You have to keep letting it go. And like, there’s no need to worry about being too detached from what’s going on. Because there’s new pain arriving daily. If you’re awake you will hurt. I’m with you…in profound agony over the state of the world. And, my faith and resolve are brighter than my doubt and stronger than my grief. It’s an hourly practice to find that balance.

Danielle-LaPorte-How-to-be-yourself

How to be yourself…when you can’t really be yourself.

“Just be yourself.” Most common self-help sermon ever. I’ve been preaching it for years. Except…being yourself doesn’t always work. Sometimes it’s dangerous. Sometimes it’s not worth the frustration or the futility.

Danielle-LaPorte-Having-Faith-Audio

There is nothing passive about “having Faith.” (And how to deal with doubt).

Faith is the “work” in “Light work”. It scrubs and rinses and steadily erases doubt. Faith stays on doubt’s ass: I see you. I dissolve you. I replace you with Faith. And then doubt will pop up again. And Faith is right there: Yep, I heard you. I choose faith. Yep, I know the odds, I choose Faith. And because Faith knows the natural order of things, she says to doubt: You’ll probably be back later this week. And you might even distract me. But I’ll still choose Faith. No anger, just clarity. No complaints, just pure, fiery resolve.

Danielle-LaPorte-Failures-traced-to-my-silence

All of my failures can be traced to my silence.

Truthing isn’t necessarily easier to do, but it brings incredible ease to your life. And the more you do it, the easier it becomes. The courage, the classy delivery, the compassionate humour, it all becomes more accessible when you’re using your voice everyday.

Will you do as much as it takes, as long as it takes? 2017 is asking

Will you do as much as it takes, as long as it takes? 2017 is asking.

Listen. It’s time. This is it. 2017. New. Year. Now. I for one am going deeper and higher. I’m reaching inward for my strength, facing my Soul, and I’m going to pour my devotion to the Light all over every word I speak, and every human I encounter and adore and hold, and every cause I’m working for.

danielle-laporte-how-to-wish-someone-well-audio

How to wish someone well — in a way that will blow your life wide open.

We’ve all been hurt. Screwed over. Taken for granted. Unseen. And once we untangle our hearts and egos from those painful interactions, sometimes we can still manage to send someone positive vibes.Harm done, but okay. Everyone did their best. Onward. I wish them well. And even though you’d never commune or collaborate with that person ever again, you really mean it…

Danielle-LaPorte-Year-in-review

5 Q’s for your deeper Year In Review

Do your year in review with a friend. Last year I sat in a pub in Ojai, while Steph pushed me to do a rapid-fire reflection on the closing year. Keep reading…

Pin It on Pinterest

Share This