it’s not too late to be … you. (and why I changed my site name).

For nearly four years, this town was called WhiteHotTruth.com. And now it’s DanielleLaPorte. Dot com.

The change was two parts soul impulse, one part logic. I was talking with the CEO of a major publisher. “So why are you WhiteHotTruth.com?” he asked, slight southern drawl n’ all. I had lots of reasons. “I wanted to write a book called White Hot Truth so that was the impetus, and, it’s a provocative name. Besides…it’s too late now.” Shrugged my shoulders. Too late. End of conversation. Then this reply from Mr. CEO:

“It’s not too late to be just … be you.”

And that was it. Switch, flipped. I redesigned my masthead that night.

We talked about the power of being the straight up “name” and not the package. But here’s the biz thing: it’s really fucking risky to change your business and domain name when you’ve got plenty of subscribers, and! when you’re rolling out a book campaign for what you hope will be a bestseller. My “business” only grows if new people hear about me. Hundreds of thousands of them. “WhiteHotTruth” at least gets someone curious enough to click. What does “DanielleLaPorte” “say”? Nothing.

But increasingly, I’m less drawn to refining my strategic plans, and more drawn to refining my energy. Less brawn, more juju.

To operate from a more luminous place, you need to shed skin, cut gimmicks lose, and smash some otherwise safe containers. With less persona in the lead, you can access more light. And light is the most efficient force in the universe.

I needed some transition support. So I called on my troop of soul savvy sisters and misters. “911. Changing name. Discuss.” Dyana, Franz, Navjit, Hiro, Angie, Kris, Marie…were a unanimous YES! Do it! We’ve been waiting for this.

And then, “Soul Caller”, Amy Oscar, poured out some wisdom in a late night email. She threw some tarot cards and did what she does (like, professionally): seered into the situation. I’m going to impose a title on this missive, because it’s it’s own dose of prescriptive wisdom for all of us, about the call to our true name — literally for some of us, metaphysically for all of us. I hope it rings a bell in your soul:

Heed the impulse to expand. Embrace the logic of letting go.

By releasing the old name, you are releasing any residue of the old self still enslaved in the ego — and to lean fully into the true, natural self. The work that you are doing is deeper and richer; you’re vibrating your work up from the soul into form; where some people do just the opposite; using form to attempt to look soulful.

You will not lose your tribe — and you will not lose your form; will not dissolve. But you will shift, casting off what you are not; what you no longer need, in order to emerge from beneath it (and here is that sense of residue again. What will dissolve is the residue of the past idea of the self; and with it the story that there is anything to prove.) Your vibration is shifting to a higher frequency; the question of changing the name arises out of that. It’s a stirring inside of you that already knows the answer before it’s asked the question.

This is the ascension process; a process that each of us is meeting in our own way.
Using your true name, your own name will help ground you as you move quickly through these next few stages of unfolding, of becoming more and more aligned with the ‘true name’ that lives deep within.

Out of this alignment, you build the container that you need to hold all of the light force that’s gushing through you right now – energy that will only increase as the world turns its gaze in your direction.

Essentially: the reading says that the ‘brand’ is keeping you smaller than your own true name. This is a call to risk opening to just how big and wide your true self is; and to use that name which can contain all other names — including the “I Am” self, your chip of the Divine.

cast off
the past idea of “self”
and ascend
to the true name
that lives deep within.

a bow.


CUE: THE FIRE STARTER SESSIONS. GET THE WORKBOOK O’ FIRE — 16+ actually useful exercises bundled and typable so you can use them like a journal on your own computer. CHECK OUT THE DEAL HERE. xo

related posts
456x456-Are you hanging by a thread?

Are you hanging by a thread?

It’s hard. It’s wrenching. It’s incredibly painful and it’s difficult to feel lightness. Or to see clearly. Hanging by a thread can be really disorienting. What you’re going through undeniably sucks. It may be hard to believe right now, but not only will it be okay, not only will you get through and over this, you will thrive again…

456x456-in praise of women- magnificent, spacious, fiery witnesses

in praise of women: magnificent, spacious, fiery witnesses

I often hear “women are our own worst enemies” in terms of our culture. I’m tired of that argument. I think everyone is their own worst enemy, and I don’t think it’s about something women have specifically against each other.

Featured @2x 456x456 (17)

[VIDEO] Deep creativity and the jitters. Feel the doubt…and be of service anyway.

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Social 1 @2x

My SuperSoul100 brunch with Oprah (yep!) and support notes for all of you Lightworkers and generally progressive humans…

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Featured @2x 456x456 (16)

The difference between happiness & joy. And why it helps to know.

There’s a difference between the definition of happiness and the definition of joy. It’s valuable to be aware of this because when things get tough, logic might want you to default to despair, or utter sadness or worse, you might think you have to choose between hardship and joy, or support and separation, or light and dark…

Original-Self-Help-July-28-When-You’re-Done-Fighting-For-It

When you’re done fighting for it. The upside of finally giving up.

Do you know the story of the man who was hitting himself over the head with a hammer? “Why do you keep hitting yourself with that hammer?” a shocked passerby asked him. “Because,” the man replied, “it’s going to feel so good when I stop.”

Featured @2x 456x456 (14)

You will be called on to expand. And this is why we practice.

I travelled to Dharamshala, India with six friends to meet with The Dalai Lama. It was cell-altering and heart-expanding. The week before our arrival, there had been a horrible event in which some monks were murdered — most shockingly, by other monks. The story was on everyone’s mind and in our small, private meeting with His Holiness, the first thing we did was offer our condolences. His response captivated me…

Featured @2x 456x456 (12)

You’re going to feel guilty

The guilty feeling associated with desire, with going after what you want, with transforming….you know that feeling? It’s like tar on your mojo. Maybe you were raised in an environment where desire was considered a negative thing. Or your social circle constantly reinforces the message that you shouldn’t dare to bust out. And maybe you frequently feel guilty for wanting what you want — and you know that it’s causing blocks in your life…

Featured @2x 456x456 (11)

Love your sadness. It won’t last.

I was feeling it. Pure sadness — the inescapability of it plowing through the softest part of me. When you’re in that kind of painful place you’ll try to climb the walls to get away from it. You want it over with. “Love your sadness. It won’t last long.” A friend texted me late at night. I caught it just as I was turning off my bedroom light….

Featured @2x 456x456 (10)

refuse to worry (and how to be more useful for your friends)

Every fearful expectation has a big “story” behind it. The trauma, the drama, the pain, the plot. Worry feeds on the gruesome details. It replays the potential saga in your head. It validates all the reasons things could go wrong by drudging up the past again and again. Worry is cleverly building a case as to why you should worry…

Pin It on Pinterest

Share This