- I have 167 draft articles in Evernote. Evernote has changed how we run the entire business.
- If I write about someone directly, I have their permission to do so. I feel like there is a lot of karmic interaction that can happen in writing — bringing someone else’s energy into things is sensitive stuff, I try to steer clear of it.
- I change dates and names to protect people.
- I started my “blog” five years ago with 60 subscribers. We’re now headed for 100K, with another 100k on social media.
- I don’t actually keep a journal in my personal life — just idea notes.
- I rarely criticize. I critique philosophies and ways of living, but I almost never take a swipe at a person — even celebs I think are ridiculous. There’s never a good excuse for being mean.
- I rarely complain in social media. Words have vibrations.
- I never talk about the shit I’m in when I’m in it. I get through tough stuff and then talk about it months later as a learned lesson. It’s tricky enough to be so exposed on a daily basis, let alone when you’re going through real life stuff.
- I’m clear about things in my life I will never talk about, and this helps me be transparent with the rest of it.
- It takes me twenty minutes to three hours to write posts. In writing, effort is not necessarily proportional to quality. Sometimes the piece just spills out of you well-formed, sometimes it needs to be carved and carved.
- I wrote The Fire Starter Sessions in 6 months. The Desire Map poured out in 3 months (but I didn’t leave the house for those three months. Not even kidding.)
- I write mostly late at night. I’m diligently trying to changing this habit and write more in the morning. I’m a night owl, so this is problematic.
- As much as I swear, it’s never fucking gratuitous.
- I’ve never mentioned my kid’s name online. You will never see a current picture of him — until he gives me his permission to post it. He’s nine. This could take a while.
- I try to create a sense of timelessness with each piece, so I rarely write “This is what I’m doing this week” kind of stuff.
- Sometimes I have up to six posts cued up, but more often than not, I write articles the night before we send them out. This is a result of having a lot of creative balls in the air. It’s not ideal.
- I should embed more hotlinks into my posts for search engine power, but I’m just too busy to focus on SEO. It’s all about the content.
- I write like a mad woman on airplanes. Something happens to me in the clouds and I always land with a dozen articles sketched out and two new book ideas.
- Writing a book takes over my life and I live in a creative bubble for months with each book.
20. I’m a terrible copy editor.
21. I don’t know my WordPress password. (I write and pass it on to be posted.)
22. I love to write.
23. I write to Love.
With all my heart: thank you for reading.