Sandi Amorim

Master Coach

Core Desired FeelingsSpacious, Cherished, True, Free

“I’m seeing more leads coming in for my coaching services from people I don’t know. Until this point, my business had been mostly referral driven, which has been great, but the flow of clients isn’t so reliable. Being a Facilitator has upped the game for me, because it’s helping to evolve my business to a place where I’m no longer dependant on referrals.”

Read Sandi's Story

Q: How do you think The Desire Map fits in with the life coaching process?

For us coaches, it feels natural to start off with our clients by talking about values, but for the average person working with a coach for a first time, they often have no idea what their values are.

But using The Desire Map philosophy and asking them how they want to feel tends to give most people easier and quicker access. That makes it so much easier to shift into values. Values and Core Desired Feelings go hand in hand.

Q: What advice do you have for a new coach, who doesn’t yet have a ton of experience, and is considering the Facilitator Program?

When I was a new coach, I relied way too heavily on one-on-one client work. As much as I enjoy that client dynamic, one-on-one client work ebbs and flows, so you can’t be sure what you’ll earn each month.

Knowing you can pull together a workshop for next month can be a huge financial comfort. It helps bring consistency to your income so you’re not at the mercy of one-on-one clients or referrals.

And if you host a workshop, some of the people at the workshop will probably want to hire you for one-on-one coaching at some point. So these workshops are also a great way to generate leads – high quality ones, that will probably stick around.

Q: To use Core Desired Feelings language, how did it feel to be a Facilitator?

God, I cried a lot! I was completely touched and moved by my workshop attendees. The vulnerability and transformation that this works brings out is just… It’s a privilege that I get to call this ‘work’.

Q: Has being a Facilitator impacted your business?

Yes. I’m seeing more leads coming in for my coaching services from people I don’t know. Until this point, my business had been mostly referral driven, which has been great, but the flow of clients isn’t so reliable. Being a Facilitator has upped the game for me, because it’s helping to evolve my business to a place where I’m no longer dependant on referrals.

And from a personal perspective, I feel way more confident. I’ve always been a confident person but a new level of confidence has emerged in me.

Q: How did you find your workshop space?

The venue search was really guided by my Core Desired Feelings. When I started to think about what kind of space I would like, the first CDF that showed up was Spacious. I asked my Facebook friends to recommend some local venues that felt spacious to them, and one of them suggested the restaurant I eventually hosted the workshop in. Core Desired Feelings leading the way…

Q: How did you design / set up the space?

I brought in a big bouquet of flowers for the front of the room and 3 centerpieces for the main group table. And I put a diffuser at the back of the room with aromatherapy oils.

I also had quotes from the book printed and posted around the room. There was also another poster at the entryway to let people know they were in the right place.

Q: What kind of support did you have? How did you choose those particular people?

I asked two people to support me. I met with both of them before the workshop so that we could go over my expectations and be clear on how the day would flow.

I waived the registration fee for both of them. And gave them a thank you gift afterwards, too.

One assistant focused specifically on logistics and managed everything physical. She refilled water jugs. She dealt with the restaurant staff and generally took care of any impromptu needs that came up during the day.

The second assistant sat beside me. She gave me feedback throughout the day, offered suggestions and also managed the music.

Having done a workshop with no assistance, I highly recommend it. Even if your workshop is just 10 people, get help. As soon as you go into details + logistics-mode, you’ve taken yourself out of facilitator mode and you then have to work extra hard to put yourself back into facilitator mode. There are less distractions when you have the right support.

Q: How far in advance did you start to prepare? What did your prep look like?

About a month out, I started reviewing my workbook to remind myself what it was like for me when I went through the desire mapping process.

Then I listened to the Daily and Experience audios. Just half an hour at a time. This helped to ground myself in the content and gave me time to start thinking about how I would convey Danielle’s concepts in my own words, in a way that felt authentic to me.

Testimonials from workshop attendees

“I’ve been through (and led) many leadership and growth workshops and I can honestly say The Desire Map workshop has been one of the most powerful I’ve experienced. The exercises, the journal time, the clear and encouraging facilitation and the support of the other participants all contributed to a stellar event.”

Pamela Sampel, Desire Map Workshop Participant

“As a life coach (16+ years) and yoga instructor (7+ years), I enjoy witnessing the light go on in other people’s lives. The Desire Map is a tool that anyone can use to steer their lives according to the constellation of their core desired feelings. This work has profoundly impacted me and I’m ecstatic about sharing it with others.”

Corey Stiles, Desire Map Workshop Participant

“I jumped at the chance to become a licensee and having experienced the workshop myself, I am even more excited about helping more people live their life from desire instead of obligation. Everyone deserves a piece of this wisdom and to live a life they love.

I love how there is so much freedom to deliver the workshop in a way that is authentic to both The Desire Map and the facilitator. I am already brimming with ideas for how I can use my flair for creative visuals and graphics to help the visual learners in my workshops.”

Beth Rivett-Carnac, Desire Map Workshop Participant

Facilitator Stories

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The Desire Map Facilitator Program

Workshop, retreat, and coaching curriculum for all good souls.


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