Licensing Program Case Study Simone Russell


Simone Russell

Life Transformation Coach, Self-Love and Mindfulness Mentor, Desire Map Facilitator

Core Desired FeelingsEase, Spacious, Connection

The Desire Map helps guide my clients home, teaching them to tune into their intuition and follow the whispers of their soul.”

Read Simone's Story

Q: What does it mean to you to be a Desire Map Facilitator?

Being a Desire Map Facilitator is an absolute privilege, and I feel blessed to be able to share this powerful work with other women. Being a Facilitator not only complements but also adds so much more depth to the work I do with women in empowering them to create the life they truly desire.

Q: Where were you, in life or business, before you become a Desire Map Facilitator?

Before becoming a Desire Map Facilitator, I was stressed out and completely overwhelmed. I had just started my own business after leaving the healthcare sector, feeling disillusioned and burnt out.

Becoming a Desire Map Facilitator led me to dive even deeper into the Desire Map process, which included attending a workshop by the magical L’Erin Alta on her Australian tour. I completely changed my Core Desired Feelings after L’Erin’s workshop and my new CDFs have transformed the way I live my life and run my business. Witnessing the power of a workshop myself was a turning point as a Facilitator, giving me the confidence and inspiration to rise up and start sharing The Desire Map.

Q: How have you used the Desire Map Facilitator Program in alignment with your coaching practice?

I have used the Facilitator Program in my coaching practice to lead deeply transformative weekend workshops, integrated it into my one-on-one coaching programs, and built my tribe who are Desire Map devotees! I have additional workshops in the pipeline, including plans for longer retreats and shorter introductory soul circles. There is room to be creative within the program, which I absolutely love. It’s an asset to my business.

Q: What makes The Desire Map such a powerful tool for coaches?

The Desire Map makes goal setting soulful and sexy! It speaks to the heart, giving my clients the permission to feel the way they’ve always wanted. It’s the perfect addition to any coaching toolbox and brings about real results. The Desire Map helps guide my clients home, teaching them to tune into their intuition and follow the whispers of their soul. The Desire Map is a soul-centred framework to use with clients who are on a spiritual journey, wanting to create real change and live their best life. My coaching practice would feel empty without it now.

Q: How did becoming a Desire Map facilitator impact you as an occupational therapist?

I have over 15 years experience working with traditional goal setting tools as an occupational therapist in neurology. I had always felt something was missing in the traditional goal setting tools I was using. My clients didn’t seem to engage fully in the process or stick with goal setting. I only wished I had found The Desire Map all those years ago when I was working in healthcare. The Desire Map resonated with me deeply from the first time I stumbled across it.

Q: What makes Yoga and The Desire Map a great pair?

There is a real synergy between The Desire Map and yoga. The practice of yoga leads me to experience my Core Desired Feelings of Ease, Spacious, and Connection. If I’m truly living out my Core Desired Feelings, then naturally I’m led straight back to yoga! They go hand in hand. For me, yoga is a practice of awareness, self-love, and connecting to myself, very similar to The Desire Map. Both guide me to live a more soulful, joyful, and peaceful life.

Q: As a coach, yogi, and Desire Map Facilitator — do you marry those three together? Is there synergy between those three roles?

I believe there is a natural synergy between coaching, yoga, and The Desire Map. So much so that a Yoga and Desire Map Retreat in Bali is in the cards! I can’t wait to marry the three of them together more with a week of Desire Mapping, meditation, and yoga. Having experienced the power of weekend workshops, I anticipate a week-long retreat will be incredible!

Testimonials from workshop attendees

“If you’re feeling in doubt with your direction or are wanting to connect and learn with like-minded people then The Desire Map is for you. Two days of delving deep within, connecting with your soul and true desires, yummy food, relaxation techniques, meeting soul sisters and creating a tribe to support and encourage you: trust me, this workshop is totally worth it!”

Lauren W

“Totally empowering, The Desire Map gifted me with an internal compass that is helping to steer me towards my greatest goals — goals that were once considered far-fetched dreams. Connecting with like-minded women, I felt a sense of camaraderie and freedom to be raw, honest and get real about how I want to live the best life I can. In a word, this workshop is LOVE.”

Steph F

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The Desire Map Facilitator Program

Workshop, retreat, and coaching curriculum for all good souls.


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