traffic, tears and tenderness: lessons from 5 years of on-line hustling

Before I launched themanifestoofencouragement.com, I was a partner in an on-line “lifestyle media company.” I wrote about the soulful side of style. The stakes were high, we’d raised over half a million dollars to make it all fly. And thus, the site became…a content factory (insert sound of fizzling fire cracker.) I had 15 writers...