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The story of Freddy & the iPhone — and 4 questions for Creatives

I’ve been thinking on behalf of Creatives everywhere. I have some questions for us: What have you got in your archive that can be turned into art today? We’re so occupied with creating new and innovative that we can forget our past experiments or the ideas whose time hasn’t come yet. Remember that one idea you had…? Dust it off now and see if it’s got some glimmer to it…. Read More

why we (should) change our mind in the 11th hour

You’re about to ship your product, wrap the gift, get dressed for the event, name the baby. Go time. Launch time. Deadline-to-meet-time. It’s time to make the final call. You’ve been working toward this for months. Money invested in designers, endless jam sessions, deep thinking, working toward THAT goal. And then…and then you look at it (clock is ticking, we’re waiting for you to sign off), and you think…it’s not quite right… Read More

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