how to create a book proposal

How to create a book proposal that will make you a visionary writer, a stronger business person and land you a publishing deal.

By Danielle LaPorte and Linda Sivertsen


Book proposals are to books as business plans are to businesses: essential.

A book is always more than just a book. Much more. Writing a book could direct the course of your career for the rest of your life. It could lead to infinitely important connections, multiple revenue streams, spin off products, international relations. It could send more business your way. It could pay for a trip to Tahiti or just pay the rent. It could change one person’s life for the better. It could start a revolution. You need a plan.

Your Big Beautiful Book Plan is a digital program for people who want to get their word into the world — where it belongs.

“Putting together [my] book proposal was almost like examining my own thoughts and organizing them. I thought that even if the book didn’t get published, it was a useful exercise.”
—Tim Ferris on writing The 4-Hour Workweek

We’ve done this over and over, for ourselves and others. And we’ve helped hundreds of writers, info-product producers, + wisdom mavens devote themselves to DONE. We’re talking life’s work, in print and on-line. Decade-long dreams, on the shelf and on e-readers.

We love this stuff. And you’re going to feel the love.

Meet Your Big Beautiful Book Plan Creators

Danielle LaPorte
I’m interested in liberating truth, raw reality, and grace. I think feminine power and progressive commerce will revolutionize how we live. In my experience, if you steer clear of dogma and muster up more love than you thought you had to give, then your vitality increases, satisfaction sets in, sweetness surfaces. I believe in the creative power of good feelings. I’m convinced that the desire to be real is everyone’s divine imperative. Yeah!

Linda Sivertsen
I believe — make that, know — that literary agents and editors are praying for YOU to show up and amaze them, just as much as you’re yearning for them to say YES. Think about that. Meditate on that!

I’m a book proposal doctor, author whisperer, agent connector, idea-fairy, and huge-hearted cheerleader of creativity for writers of all genres. My ghostwriting, coaching, & curatorial talents have been summoned by Emmy & Oscar award winners, business leaders, and celebrity clients in Los Angeles, and around the world.





If you are:

  • An active writer (online, offline, or in the pages of your diary) who is ready to go public, go pro, and play with your power…
  • Determined to build your platform, target your ideal market + audience, and learn to pitch your gifts…
  • Mystified by the process of creating a book proposal (let alone a BOOK), curious about what actually works, what’s unnecessary fluff, and how to get your proposal so strong, it’s a work of art in itself…
  • On the prowl for a literary agent, ripe ‘n ready for publication…
  • Stepping into this game for the sheer love of it — the way writing makes you feel, the thrill of the finished chapter…
  • This close to finishing the book, but lacking that muse-powered oomph to carry you over the finish line…
  • Seeking a roadmap for your book’s life cycle…


Your Big Beautiful Book Plan contains proposal samples from over 20 authors in both the fiction and non-fiction genres.

Amy Ahlers

Arielle Ford

Chellie Campbell

Chrisanna Northrup

Chris Guillebeau

Danielle LaPorte

Gabrielle Bernstein

Jillian Lauren

Laura Munson

Lauren Frances

Linda Sivertsen

Lou Paget

Marianne Elliot

Michael Bungay Stanier

Michael Ellsberg

Nicholas C. Newmont

This is What You're Getting

  • The Malaria Book, from Michael Bungay Stanier, which raised over $250K for End Malaria and was an Amazon bestseller
  • Love Junkie, from Rachel Resnick, a memoir that Vanity Fair praised for its “staggering honesty, raw and unsparing humor…”
  • Tim Ferriss’ blockbuster, The 4-Hour Body, Michael Ellsberg’s Educating Millionaires, Rhonda Britten’s Fearless Living… and more, more, more!
  • THE BIG BEAUTIFUL WORKBOOK. A self- and career-inquiry process that gets to the grit of why and what you need to write, plus target audience clarification, self-promotion + pitching exercises, and a bevy of creative-hermit practices.
  • Techniques to capture the content that is… your life. Because your book has already been written – in your client work, blog posts, email chains + cafe conversations. We’ll show you how to spin your “undiscovered work” into gold.
  • Strategies for building your platform as you create your product.
  • Empowering lessons for rolling with rejection, hearing your muse, and gathering testimonials.
  • A pros + cons drill-down of traditional vs. self-publishing options – with been-there before insights from both sides. Timely, no?
  • 10 (Sexy + Thrilling) Ways to Finish The Damn Book – because writer’s block isn’t in our vocabulary, and the finish line is closer than you think.


Meet Some of Our Contributing Authors


Lisa DiMona Literary Agent, Writer’s House

Danielle LaPorte is on the leading edge of what it means to innovate in book creation and marketing.

Jonathan Fields Author of Uncertainty

“Those model proposals alone are worth a ton — I wish I’d had them when I wrote my first proposal.”

Laura Munson Author of the NY Times bestseller, This Is Not The Story You Think It Is

“Writers need all the help we can get and going the book proposal route—especially with such stars like you, Linda and Danielle—seems like the best way to set yourself up for success.”

Chrisanna Northrup Author of NY Times bestseller, The Normal Bar (Random House)

“Working with Linda + Danielle is the difference between signing with Random House or not. The difference between a great book deal and no book deal.”

Adam Baker Creator,

“For two years I’ve put off writing my book proposal. For two years I’ve came up with every excuse imaginable to put off sitting down and focusing on what I know I needed to do. After 30 minutes of digging into YOUR BIG BEAUTIFUL BOOK PLAN I was writing, planning, and plotting. I finally had the inspiration AND the framework I needed. The result? My first rough book proposal. There’s a lot of polishing to do, but two years of procrastination was just obliterated. If you’ve been putting off the writing the book you know you should be writing, this is the kick in the pants you’ve been waiting for.”


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