how to create a book proposal

How to create a book proposal that will make you a visionary writer, a stronger business person and land you a publishing deal.

By Danielle LaPorte and Linda Sivertsen


Book proposals are to books as business plans are to businesses: essential.

A book is always more than just a book. Much more. Writing a book could direct the course of your career for the rest of your life. It could lead to infinitely important connections, multiple revenue streams, spin off products, international relations. It could send more business your way. It could pay for a trip to Tahiti or just pay the rent. It could change one person’s life for the better. It could start a revolution. You need a plan.

Your Big Beautiful Book Plan is a digital program for people who want to get their word into the world — where it belongs.

“Putting together [my] book proposal was almost like examining my own thoughts and organizing them. I thought that even if the book didn’t get published, it was a useful exercise.”
—Tim Ferris on writing The 4-Hour Workweek

We’ve done this over and over, for ourselves and others. And we’ve helped hundreds of writers, info-product producers, + wisdom mavens devote themselves to DONE. We’re talking life’s work, in print and on-line. Decade-long dreams, on the shelf and on e-readers.

We love this stuff. And you’re going to feel the love.

Meet Your Big Beautiful Book Plan Creators

Danielle LaPorte
I’m interested in liberating truth, raw reality, and grace. I think feminine power and progressive commerce will revolutionize how we live. In my experience, if you steer clear of dogma and muster up more love than you thought you had to give, then your vitality increases, satisfaction sets in, sweetness surfaces. I believe in the creative power of good feelings. I’m convinced that the desire to be real is everyone’s divine imperative. Yeah!

Linda Sivertsen
I believe — make that, know — that literary agents and editors are praying for YOU to show up and amaze them, just as much as you’re yearning for them to say YES. Think about that. Meditate on that!

I’m a book proposal doctor, author whisperer, agent connector, idea-fairy, and huge-hearted cheerleader of creativity for writers of all genres. My ghostwriting, coaching, & curatorial talents have been summoned by Emmy & Oscar award winners, business leaders, and celebrity clients in Los Angeles, and around the world.



  • An active writer (online, offline, or in the pages of your diary) who is ready to go public, go pro, and play with your power…
  • Determined to build your platform, target your ideal market + audience, and learn to pitch your gifts…
  • Mystified by the process of creating a book proposal (let alone a BOOK), curious about what actually works, what’s unnecessary fluff, and how to get your proposal so strong, it’s a work of art in itself…
  • On the prowl for a literary agent, ripe ‘n ready for publication…
  • Stepping into this game for the sheer love of it — the way writing makes you feel, the thrill of the finished chapter…
  • This close to finishing the book, but lacking that muse-powered oomph to carry you over the finish line…
  • Seeking a roadmap for your book’s life cycle…


Your Big Beautiful Book Plan contains proposal samples from over 20 authors in both the fiction and non-fiction genres.

Amy Ahlers

Arielle Ford

Chellie Campbell

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