A few guidelines for innovating
Be willing to start over.
Be willing to make other people uncomfortable.
Be willing to lose money.
Be willing to go bigger than you thought possible.
Be willing to make last minute changes.
Know the rules that you're breaking.
Know WHY you want something the way you want it ("It just feels right," may be a sufficient answer. Maybe).
Mercilessly question your creative motivations. This question will help in that regard: Who are you trying to please?
Believe that even tho' the same story has been told, you can tell it in a unique and useful way.