this book kills malaria

Malaria is one of the most easily-preventable diseases on the planet. All it takes to save a life is a mosquito net. And all it costs to buy that net is $20 bucks. $20 = a human life. A LIFE.

Holy perspective.

Michael Bungay Stanier — Senior Partner at Box of Crayons — and The Domino Project — Seth Godin + Amazon’s latest love-child — are bringing that holy perspective to the masses, with a motivating book, and clear call-to-action.

Buy a copy of End Malaria: Bold Innovation, Limitless Generosity, and the Opportunity to Save a Life — a collection of 62 essays on greatness, freedom + leadership by luminaries like Nancy Duarte, Gary Vaynerchuk, Pam Slim, Sir Ken Robinson, Brene Brown, Sally Hogshead, Chris Guillebeau + yours truly (in very bright company) — and $20 goes to Malaria No More, an organization determined to END Malaria in Africa by 2015.

That $20 represents 100% of the Kindle price, and 80% of each hard copy sale (The remaining $5 covers production costs.) None of the essay contributors or the publishing house are taking any money from sales, and Amazon makes no profit. This is pure, life-saving prose.

This video spells out the impact, in 60 high-style, celebrity-powered seconds:

To quote the book’s lead curator, verbatim: “The equation is simple. Book sales = nets = lives saved.”

So — you want to save a life, today?

buy the book:

And let’s help Team Malaria No More get their critical message to as many flickering screens and hearts as possible. Tweet it up:

Just bought a copy of END MALARIA for my Kindle. $20 = 1 mosquito net = a human life, SAVED. #EndMalariaDay

The equation is simple. Book sales = nets = lives saved. Buy now with your whole heart. #EndMalariaDay

This book saves lives, one word at a time. Because deadly bloodsuckers aren’t just in “Twilight.” #EndMalariaDay

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